Originally named JB's valeting service, offering a mobile service to Herts, Essex, and Greater London area. A reputation for offering high quality car care services sees the company move towards working exclusively on higher end vehicles.
JB's Valeting is rebranded to Auto Finesse to coincide with the companies move to more in-depth detailing services being offered. Auto Finesse leads the way in Herts and Essex car detailing services for pushing the boundaries on what is a new and exciting time for the industry as detailing starts to become more widely recognised service.
The first products in the range are launched in Spring 2011, with 7 products covering the basics. The Auto Finesse range is continually developed and 7 products soon turn to 10-12 and onwards to include such products as accessories and microfibre lines.
The company begins to gather attention from Europe, Asia and the USA. With the addition of Auto Finesse Thailand, Mexico and Australia, the range continues to develop and the brand becomes a house hold name among car enthusiasts worldwide.
Auto Finesse moves to a new 12,000 sqft facility in order to keep up with current market demand and begin to produce an average of 3968 products per day.
Built to serve the needs of both the enthusiast and professional detailer, the Auto Finesse Detailing Academy is launched. It becomes an Aladding's cave for detailers and homme to our flagship store and begins to host a range of services and courses tailored around enthusiasts and professional needs.